Soldier Valley Spirits follows the core values of faith, family, and service to country. The brand has worked closely with Lee Greenwood as its inspiration and champion since the start. For decades, Greenwood has inspired Americans through music, service, and unwavering patriotism. Best known for his iconic anthem God Bless the U.S.A., he has entertained troops around the world, supported military families, and become one of America’s most recognizable patriotic voices.