Soldier Valley Spirits originated from a desire to celebrate and honor U.S. veterans, both those in our own families as well as all veterans who have served our great nation. We at Soldier Valley Spirits are thankful for the liberty and freedom we enjoy every day.  Our company follows the core values of faithfamily, and service to country.

Family is the foundation of our business. It not only encompasses the familial ties established through blood and marriage, it also represents supporting each other by working together to create the best products possible. Originally launching as Patriarch Distillers before branding as Soldier Valley Spirits, our name Patriarch embodies the vision of our company’s commitment to family. Patriarch is a term that means head of family. Our company name honors our Midwest parents and grandparents who have always put faith, family, and country before all things.

Jeff Hadden

Founder of  Soldier Valley Spirits


I’m often asked, “What does the 6 stand for?” There is more than one answer to this question. Our vodka is distilled six times for a crisp, clean ultra-pure experience.  Most importantly though, the “6” on every barrel, bottle and wearable is a constant reminder that we here at Soldier Valley Spirits have each other’s backs! Just like on a clock, the stars represent nine, twelve, three and SIX. This is especially true for our veterans and the nonprofit veterans groups and first responders we support.

Jeff Hadden

Founder / CEO
Jeff is the proud founder and owner of Soldier Valley Spirits. He has been working in the liquor wholesale industry since 1999. He has always had a palate for whiskey and bourbon and he wanted to learn more about the fermentation and distillation processes that were used to make them. In 2002, Jeff began experimenting with distilling, making his own whiskey and bourbon and storing it away.

It was not until 2011 that Jeff finally brought his dreams to fruition. He came up with the idea of using a canteen bottle, did some research, hired an attorney, and found that both the patent and trademark for the bottle were available. A veteran himself with strong military ties in his family, Jeff felt that the canteen was a natural fit, an iconic symbol that everyone could recognize.

Jeff named his product Soldier Valley after his father’s hometown in Iowa. The brand name serves to bring together both the farming and military histories of his ancestors. Through his business, Jeff enjoys being able to give back to the community and support his fellow veterans and first responders.

Lee Greenwood

 America’s patriot Lee Greenwood, known for his beloved anthem “God Bless The USA,” continues to help raise awareness and money for various veteran organizations. As previously announced, the Lee Greenwood Signature Bourbon will be arriving in stores across the United States Memorial Day 2021. In addition to the bourbon, Soldier Valley Spirits along with Greenwood have announced the development of ‘True American Vodka’ and ‘Whiskey’ both a Lee Greenwood Signature Spirit.

All spirits are in a canteen-shaped bottle embossed with the number “6” and include a hanging military-style dog tag showcasing the letters “LG”. Wondering what that “6” embossed on the bottle means? The “6” on every barrel and bottle is a constant reminder that we always have each other’s backs! Just like on a clock, the stars represent nine, twelve, three, and SIX. This is especially true for our veterans and the nonprofit veterans’ groups and first responders we support.

“This is an incredibly special opportunity. First off, we remember all the veterans that have sacrificed for all our freedoms. Secondly, the official launch of my spirit line is happening,” says Greenwood. “I never imagined that I would have a vodka, whiskey, and bourbon with my name on it and, at the same time, help raise money and awareness for some great veteran organizations. This weekend is truly a memorable one for me.”

The Lee Greenwood Signature Bourbon Whiskey is a special ‘90 proof’ bourbon whiskey bottled with a black/silver foil label and contains the replica signature of Lee Greenwood. The True American Vodka is an ’80 proof’ vodka bottled with a blue/silver nostalgic label and contains a Martin B-26 Marauder along with the replica signature of Lee Greenwood. The Whiskey is an ’86 proof’ whiskey bottled with a green/silver rugged looking label and contains an M4 Sherman tank along with the replica signature of Lee Greenwood.

“We at Soldier Valley Spirits celebrate and honor U.S. veterans who have served our great nation and this Memorial Day weekend continue with that tradition by releasing the new Lee Greenwood Signature Spirit line, which will raise money for some worthy veteran charities,” says Jeff Hadden, founder of Soldier Valley Spirits. “, Hadden a veteran himself, understands the dedication of our armed forces and will always have the utmost respect for their service.”